1.31M
Instagram views
over a 90-day sprint
Bloom More Media · Case study
Turning Jefferson Fry Co.’s socials into a scroll-stopping appetite engine.
Bloom More Media blended food-first creative, local personality, and platform-aware content strategy to help Jefferson Fry Co. earn outsized reach, shares, and audience attention across Instagram and TikTok.
Food & beverage brand storytellingShort-form video strategyPerformance-led creative
104K
Instagram interactions
driven mostly by reels
868K
Accounts reached
+1,088% lift
58K
TikTok post views
with 93.4% from For You
The brief
Make the brand feel impossible to scroll past.
Jefferson Fry Co. already had photogenic products and an energetic in-store personality. The opportunity was translating that into a sharper social presence — one that could consistently package craveability, humor, and local culture into content built for reach.
Bloom More Media’s role was to shape that presence into a repeatable system: capture the right visuals, create content native to each platform, and let real audience response inform the next round of ideas.
Creative approach
A content system built around appetite, faces, and fast feedback.
Content built for craving
Every shoot leaned into texture, motion, and appetite appeal so each post felt like an immediate reason to stop scrolling.
Short-form volume with personality
Bloom More Media turned menu items, in-store moments, and community energy into reels and TikToks that felt native to the platforms.
Creative steered by performance
Platform analytics informed what to repeat, what to remix, and which formats earned the most reach, shares, and conversation.
Hook
Fast-cut product reveals and face-first reactions led the strongest-performing reels.
Proof
Close-up food shots, customer cameos, and in-store visuals made the brand feel lived-in and local.
Momentum
Winning themes were recycled into new edits, helping the account stack reach without losing freshness.
Content gallery
The visual language stayed warm, tactile, and unmistakably craveable.
Product closeups, hands-in-frame moments, creator energy, and a strong sense of place made the brand feel both polished and real.
Performance snapshot
The numbers show a content engine that was doing more than filling the feed.
Reels carried the reach, shares proved the content had staying power, and TikTok delivered discovery through the For You feed.
94.2%
Instagram views from reels
36,259
Instagram shares in the reporting window
27,478
Instagram likes generated
93.4%
TikTok traffic from the For You feed
Instagram
Reach and interaction scaled fast.
Over the Feb 28 – May 28 reporting window, Instagram delivered 1,314,859 views, 104,012 interactions, and 868,403 accounts reached — with reels contributing the overwhelming majority of performance.
- 94.2% of views came from reels
- 36,259 shares and 27,478 likes
- 98% of interactions tied to reels
TikTok
Discovery came from content, not just followers.
Bloom More Media’s TikTok output helped Jefferson Fry Co. tap algorithmic discovery, with 93.4% of traffic coming from the For You page and top posts reaching nearly 19K views over the measured year.
- 58K post views and 2,755 likes
- 1,058 profile views from video activity
- Top-post momentum validated the creative direction
Takeaway
Bloom More Media didn’t just manage Jefferson Fry Co.’s socials — it gave them a sharper growth channel.
The strongest work sits at the intersection of brand instinct and platform fluency. Here, that meant pairing great food visuals with a repeatable social system that could keep producing attention.
When the content is engineered to feel local, current, and instantly craveable, performance stops looking accidental.
Bloom More Media × Jefferson Fry Co.